Assignment:
- Identify a publication, company or organization for or about which you will create online content. It should be one with which you have or want to have some connection or affiliation, one with which you are familiar.
- Tell as much as you can about the point of view you will be taking and about the organization.
- Tell about your audience.
- Indicate your style guide for online content.
1. http://www.carolinahurricanes.com Official website of the NHL Carolina Hurricanes.
2. The Carolina Hurricanes are a for-profit hockey club in the National Hockey League. It earns revenue from admission tickets, merchandise sales, and broadcast rights. Developing a fan base is an important part of revenue maximization. Online fan communities (usually in the form of message boards, blogs, or fan sites) have largely developed on their own, but http://www.carolinahurricanes.com has also attempted to host a message board. This writing for the site will attempt to catalogue fan message boards and blogs that focus on the Carolina Hurricanes, so as to drive traffic in both directions and increase fan interest in the team. The catalogue will include commentary on each board and blog.
3. The audience will be hockey fans from around the world. While most hockey players and fans are from North American, a large percentage of hockey players are from Europe, and the players may have significant fan bases. Carolina Hurricanes players hail from the Czech Republic, Sweden, the Ukraine, and Brunei. Attention must be paid to the types of browsers and connection speeds worldwide fan users may have, as well as any cultural details. In addition to fans, media covering the team can be expected to frequent these sites in search of information and commentary. At peak times during the season, fans from other teams will also visit. Site visitors may be those who regularly frequent message boards and are familiar with the written and unwritten rules, or they may be new to the genre and will welcome a FAQ on etiquette. Users might just come once or twice to the site, or may revisit to see updated resources and news about the fan message board universe.
4. My style guide for online content will be Wired Style, Revised and Updated, first edition 1999.
